Internal constituencies are critical to successful brand initiatives. If the employees don’t understand or haven’t “bought in”, the initiative can be negated or crippled.

An internal communications audit will help you find the channels with greatest effect, determines the credibility of content and communicator, identifies problem areas, gaps or shortcomings in content and message, and can be an incredibly powerful tool at strengthening the bonds between management and staff, both hourly and salaried.

Some of the channels we study in this arena include:

• Employee newsletters
• Bulletin boards
• Orientation and training materials
• Annual report
• Community newspapers
• Websites
• Electronic media
• Video and audio communication