Our Services > Basic Research Services

    "QUALITATIVE"

  • IDI's/Dyads Think Aloud/Triads
  • Stratum™
  • Ethnography
  • Competitive Scenarios
  • Mock D.O.C.™
  • "Real and virtual" group techniques

    "QUANTITATIVE"

  • Stratum™
  • Conjoint/Choice Modeling
  • Segmentation Techniques
  • Mapping
  • Van Westendorp/ Garbor Granger
  • Cross-sectional studies
  • Longitudinal studies


Our resources include certified professional interviewers and moderators.

Our decades of research experience bring a perspective that adds value to your research initiatives.

We belong to MRA, PBIRG, and PMRG and subscribe to their guidelines and ethics.

© 2009 The Willow Group