| Proprietary
Methodologies > Virtual Focus Groups |
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"When you need to access "difficult to reach" respondents."
A Virtual Focus Group is a closed meeting of invited panelists
that is conducted via a secure website. TWG develops the discussion guide
with the sponsor of the study as for a live event. The methodology follows
a precise timeline, and allows physicians to present their comments at
their convenience, 24/7.
Traditional in person
Benefits
- Excellent for sharing of ideas
- Group situation may convince respondents to discuss touchy
issues
- Power to sway may be valuable
- Instant feedback while observing the groups
Drawbacks
- Central location limits participation
(e.g. scattered and
small target group)
- Group bias
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Virtual Group Discussion
Benefits
- Allows respondent time to study documents (can be drawback
depending on study objective)
- Further decrease of sensitivity factor
- Written responses provide additional clarity
- Online can provide more depth
- Allow for geographical diversity with no market limitations
- Conducted from comfort of office or home, nor facility travel
for respondents
- Client observers can log onto site to “view and observe” timely
results from any location with no travel costs or scheduling
Drawbacks
- Online can limit spontaneity
- Group bias, but less pronounced because of virtual interaction
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