"Great for Payer Research."

mock D. O. C.™ - (stands for either Drug of Choice or Device of Choice.) a unique methodology designed to make your product the drug-of-choice on formularies in institutions and managed care plans.

"Bringing decision makers together for greater insight into your Marketing & Sales success process."

Using published guidelines from hospitals and states around the country, we have compiled standardized guidelines that are representative of private, municipal, teaching and community hospitals.

We use those guidelines to help clients prepare their materials as though they were being presented to a hospital new product committee. (e.g. for formulary access)

• Mock D.O.C. mirrors hospitals' product acquisition methodology
• Mirrors actual acquisition decision methodology
• Both clinical and non clinical professionals
• Evidence based medicine
• Rigorous practical dynamics
• Confirms Sales & Marketing presentation SWOT

What Will Mock D.O.C. Do For You?

• Evaluate Your Product In Its Competitive Environment
• Indicate How Your Audience Would Utilize Your Product
• Report Specifically How Your Product Meets Your Customers’ Standards
• Demonstrate What Your Support Materials Will Need To Address
• Provide Direction On Training Issues
• Can Be Used To Guide Clinical Trial Structure
• Identify Unanticipated Or Unknown Competitive Strengths & Weaknesses