Challenge: Sponsor believed that their diagnostic product would be accepted by allergists and pulmonologists if they were able to review clinical material and discuss its implications and applications among groups of peers.

Solution: Groups of roundtable discussions on the new diagnostic product concept were held in major metropolitan areas. Clinical material was presented by regional thought leaders, who led the discussions of that material.

Result: The new diagnostic product was accepted by the majority of the participants in each of the metropolitan areas where the roundtable discussions were held.

Case Studies: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13