Challenge: International operating pharmaceutical company wanted to measure the potential market share for a new product (upside and downside)

Solution: A quantitative survey using a conjoint measurement approach in the US and several EU countries was conducted with Physicians, Pharmacists plus qualitative interviews with KOLs and Payers

Results: Preference shares with market simulation (including a translation of the Physicians and Pharmacist results into Market Share ‘points’) and an opportunity frame resulting out of the KOLS/Payer interviews

Case Studies: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13