William G. Fergus
President & CEO

Bill has extensive communications and research experience in the pharmaceutical medical device markets. Prior to founding The Willow Group, Inc. in 1994, Mr. Fergus served as Director of Pharmacy Programs at Jobson Publishing, Director of Medical Education Programs at Maclean Hunter Medical Communications, and Publisher at Romaine Pierson Publishers, Inc., where he also served on the Executive Committee.

As a Member of the Marketing Research Association, Bill has experience in both healthcare and consumer research initiatives. Healthcare experience includes ethical pharmaceuticals, hospital alternate site equipment and supplies providers, Managed Care Organizations, OEM Medical Device manufacturers, and diagnostics. Mr. Fergus is a member of the Midwest Healthcare Marketing Association.

Jan Peonski
Chief Operating Officer

Jan has more than 25 years experience in Information Technology and Operations, including strategic planning, large-scale project implementation, and workflow integration and efficiency. Her experience will align solutions in accordance with their position within the Physician life cycle, and ensure suitable methodologies and technologies are utilized to match client needs with customer capabilities. Jan is a member of the Healthcare Businesswomen's Association.

Uwe Hohgrawe, PhD
Senior Vice President, Market Research

Uwe has an extensive qualitative and quantitative Market Research background in pharmaceutical, medical device and consumer global studies. He has held various Market Research roles for Sandoz AG (Novartis) in Nuremberg, Germany, GfK Healthcare in Nuremberg, Germany, Johnson and Johnson/Janssen Strategic Marketing in Beerse, Belgium, and most recently Johnson and Johnson Pharmaceutical Group Strategic Marketing in Raritan, New Jersey. Mr. Hohgrawe holds a Doctorate in Social Sciences from University Wuppertal Germany, and also lectures on Market Research at Universities in Germany and the USA.

Uwe served as Vice-President and President of EphMRA (Global MR association) and presented on a regular basis on Market Research and Competitive Intelligence issues during meetings and conferences in Europe and the USA.

Eileen Kelly
Vice President, Market Research

Eileen has over 25 years of experience as a consultant, leading qualitative and quantitative custom research engagements in health and personal care. She has managed diverse types of projects such as new product development, segmentation, brand equity and advertising research. Prior to joining The Willow Group, Eileen held management positions at GfK, Synovate and NFO Research where she directed large domestic and multi-country research tracking programs as well as complex ad hoc projects. Eileen holds a Master’s Degree from the City University of New York, has completed her doctoral coursework in Educational Psychology and Research at Fordham University and has taught research methods and statistics at the college level.

Patti Braithwaite
Project Supervisor

Patti provides day-to-day management of project logistics and internal management. She brings more than 15 years experience in client service and project management to The Willow Group. Her uncompromising focus on understanding project objectives and attention to detail assure satisfactory completion of project deliverables on time as promised. Patti is a member of Meeting Professionals International.